Action Figure Insider » General Mills Monster Cereals Return in Boxes Designed by KAWS
Creations by renowned artists also include corresponding collectible cereal prizes
MINNEAPOLIS–(BUSINESS WIRE)–Beloved Franken Berry, Count Chocula, Boo-Berry and – for the first time in nearly a decade – General Mills’ Frute Brute Monster Cereals are back with the limited-edition release of four boxes designed by KAWS.
Inspired by classic horror movie characters, Monster Cereals have been a fan favorite for over half a century and this year renowned American artist and Monster enthusiast KAWS took inspiration from the vintage style of the boxes. of origin. In addition to the individual box designs, KAWS has also designed collectible cereal prizes corresponding to each character, which are available in sets of four via on-pack raffle.
“It was a pleasure to collaborate with General Mills and Monster Cereals,” said KAWS. “I’ve been a big cereal lover since I was a kid. Even now, I love the quirky box designs and the creativity and imagination they invoke.
Monster’s seasonal debut this year also features the return of Frute Brute, joining the other monsters on the shelves with its first appearance since 2013, as well as more spooky surprises coming later this fall. Frute Brute is known for its “screaming good fruit taste” and is considered by many collectors to be the most sought after vintage cereal, in part due to its appearances in various blockbuster films in the 1990s.
“Our Monster Cereals are some of our most iconic, and while we know fans are always thrilled to see them, we want to be sure we’re able to deliver something new and different with every release,” said said Mindy Murray, senior marketing communications manager at General Mills. “KAWS’ love for these characters has made him the perfect partner to bring them to life and provide multiple ways to celebrate this season. We can’t wait for fans to find each box and experience the latest releases for themselves.
Franken Berry, Count Chocula, Boo-Berry and Frute Brute Monster cereal boxes are available now at retailers nationwide. Each Monster Cereals box comes with a unique code on the back that fans can enter at www.kawsmonsters.com for a chance to win a set of coveted collectible prizes designed by KAWS.
For more Monster Cereals news later this season and a few other surprises, fans can follow KAWS (@kaws) and General Mills’ Cereal Society (@generalmillscereal).
To learn more about the history of Monster Cereals, visit https://www.generalmills.com/news/stories/the-history-of-our-monsters.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and staying for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated net sales of $19.0 billion in fiscal 2022. In addition, the company’s share of net sales from the unconsolidated joint venture amounted to 1.1 billion US dollars.
KAWS engages the public beyond the museums and galleries in which it regularly exhibits. His prolific body of work straddles the worlds of art and design to include paintings, murals, graphics and products, street art and large-scale sculpture. Over the past two decades, KAWS has built a successful career with work that consistently shows his formal agility as an artist, as well as his underlying spirit, irreverence and affection for our times. Its refined graphic language revitalizes the figuration with both large bold gestures and playful subtleties.