Action Figure Insider » Skydance Media and @Mattel to Develop #Matchbox Live-Action Motion Picture

Screenplay to be written by David Coggeshall

LOS ANGELES & EL SEGUNDO, CA.–(BUSINESS WIRE)–Skydance and Mattel, Inc. (NASDAQ:MAT) today announced plans to develop Matchbox, its iconic line of real-world die-cast toy vehicles, into a live-action movie .

“For nearly 70 years, Matchbox has carried enormous cultural relevance and inspired generations of children to unleash their imaginations, combining what they see in the world every day with what they dream their own world to be,” said Mattel executive producer Robbie Brenner. Movies. “We look forward to working with our incredible partners at Skydance Media to create a story for the big screen that evokes the same imaginative spirit of this beloved Mattel franchise and delights fans of all ages.”

“We are thrilled to be working with Robbie Brenner and his incredible creative team at Mattel,” said Don Granger, President, Feature Films, Skydance. “Combining Skydance’s unique brand of high-end action-adventure entertainment with the incredible heritage of the Matchbox brand is a fantastic opportunity. There’s a shared experience for anyone who’s played with a Matchbox vehicle or playset, where they create their own inventive action sequence and we’re excited to create a global adventure movie worthy of such imagination. .

The legendary Matchbox brand was invented in 1953 by automotive expert and enthusiast Jack Odell to solve a challenge for his daughter, who was only allowed to bring a toy to school if it was small enough to fit in a Matchbox. When her daughter’s classmates started clamoring for a “matchbox car”, an iconic brand was born. The high standards of authenticity of Matchbox die-cast cars have driven the brand for almost 70 years. A Matchbox car is sold every second.

For Mattel Films, the Matchbox project will be led by Vice President Elizabeth Bassin and Chief Creative Officer Andrew Scannell. David Ellison, Dana Goldberg, Don Granger and Aimee Rivera will oversee Skydance Media. The screenplay will be written by three-time Black Lister David Coggeshall, who wrote the next Orphan: first murder for Paramount as well as Lee Daniels’ untitled Netflix possession thriller being filmed in Pittsburgh and drafts of Thundercats for Warner Bros.

In addition to Matchbox, Mattel Films’ development slate includes films for American Girl, Barney, Hot Wheels, Magic 8 Ball, Major Matt Mason, Masters of the Universe, Polly Pocket, Rock ‘Em Sock ‘Em Robots, Thomas & Friends, UNO, View-Master and Wishbone. Mattel Films is also developing Christmas Balloon, a holiday family drama based on brand new IP. Her Barbie movie is currently in production.

Emerging from huge success Top Gun: MaverickSkydance’s upcoming movie slate includes the seventh and eighth installments of the hugely popular Mission: Impossible Seriesin the same way Phantom and The greatest beer race of all time for AppleTV+ and The old guard 2, heart of stone and one reinventing the success of 2001 spy on kids franchise for Netflix.

About Skydance

Skydance is the diversified media company founded by David Ellison in 2010 to create high-quality event entertainment for global audiences. The company first launched with feature films and has since expanded strategically to include television, interactive, animation, new media and sports, with studios in Los Angeles, Silicon Valley, Spain and Canada. Skydance movies include box office record Top Gun: Maverick The Adam Project which debuted as the number one movie on Netflix, tomorrow’s war on Amazon Prime which became the number one streaming movie upon its release, as well as the critically acclaimed film The old guard on Netflix. The studio’s upcoming slate of films includes The greatest beer race of all time, Phantom, Stone heartand the seventh and eighth installments of the Impossible mission global franchise. In total, Skydance movies have grossed over $6 billion at the global box office. Skydance Television is a leading provider of premium scripted content on a range of platforms including Netflix, Amazon Prime Video and Apple TV+. The studio’s current slate includes the Emmy-nominated series Grace and Frankie, which became Netflix’s longest-running series after releasing its final season earlier this year, as good as Foundation, Reach, Jack Ryan, Condor, The Big Door Prize by Tom Clancy and an untitled spy series starring Arnold Schwarzenegger in his first-ever scripted television series. Skydance Interactive creates and publishes original and IP-based virtual reality games and other immersive video games, including the best-selling The Walking Dead: Saints and Sinners, which received several nominations, including “Best VR/AR Game” at The Game Awards 2020. Skydance New Media creates story-driven, interactive experiences designed as original series, placing the audience at the center of the action and entertainment. adventure, with the first production being with Marvel Entertainment. Skydance Sports develops premium scripted and unscripted sports content, documentaries and events. Skydance Animation develops and produces high-end feature films and television series with full production capacity at two studios in Los Angeles and Madrid. The first two planned films are Chance and Bewitchedthe first short film is To blushand the first series is Wondla, all premiering on Apple TV+. The company’s investment partners include Tencent Holdings, Redbird Capital, CJ ENM and the Ellison family.

About Mattel

Mattel is a global toy leader and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, and other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and TV content, gaming and digital experiences, music and live events. We operate in 35 locations and our products are available in over 150 countries working with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel has proudly been a trusted partner in enabling children to explore the wonders of childhood and reach their full potential. Visit us online at

Daniel Pickett

AFi’s founder and editor, Daniel “Julius Marx” Pickett, has been surrounded by toys his entire life. The first line he ever collected was Mego’s World’s Greatest Superhero line in the 70s. He’s been surrounded by collectibles ever since. In 1999 he was baffled by a lack of information and news about some of his favorite lines of toys he collected. Since he couldn’t find the information, he decided to search for it himself, thinking that other people might also be interested in the same news. He started writing a weekly column on the toy industry and an action figure for a toy news site and within a year he tripled the site’s daily traffic with his updates, reviews and features. of products. He has established relationships with all the major toy manufacturers and many sculptors, painters and mold makers. He has turned his hobby into a global expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they started their own website Daniel has been quoted both in the industry and in the mass media. Over the years, Daniel and AFi have been sought after as experts in the field. Daniel has been featured regularly on “Attack of the Show” on the G4 Network as a top contributor to their “Mint On Card” segment, and our homepage has been linked to USA’s “Pop Candy” blog twice. Today. Daniel’s content has also been featured on Bloomberg News,,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing, Gizmodo .com, Ain’t It Cool News, the official Star Wars blog, Geekologie, G4, CNet, and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But it all sounds really cocky and ‘tootin’ his own horn’ – basically it’s that Daniel loves toys and LOVES talking about them.

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