Action Figure Insider » Spider-Man Named World’s Most Popular Superhero According To @Zavvi

As National Superhero Day begins tomorrow, online retailer Zavvi has conducted research into the world’s most popular superhero of 2022.

To determine the ranking, Zavvi’s team looked at the last 12 months of Google search data and calculated the monthly average for each superhero. These average totals were then stacked against each other to determine the winning character.

Marvel’s Hulk comes in at number five. Dr. Bruce Banner debuted in the Marvel Universe in 1962 following his accidental exposure to gamma rays, Banner is physically transformed into the Hulk when under emotional stress. The character was first played live-action in a 1978 television series, but is most popular thanks to Mark Ruffalo’s portrayal in the Marvel Cinematic Universe (MCU).

In fourth place, Captain America, aka the Starry Man with a Plan, debuted in Marvel comics in 1941 and has proven to be a hit ever since. After army recruit Steve Rogers is injected with “super-soldier serum”, he is transformed into Captain America with exceptional strength, agility, and stamina. Played by Chris Evans in the MCU, Captain America has continued to gain recognition and popularity around the world.

DC Comic’s Superman comes third. First debuting in 1938, Superman is the oldest superhero on this list, but despite being 84 years old, he’s still just as popular. After crash-landing on Earth as a child, he is adopted into a family as Clark Kent. As he grows up, he develops various superhuman abilities, including incredible strength and waterproof skin, and decides to use these abilities to fight crime. Originally played by Christopher Reeves in the 1978 film, Superman is undoubtedly one of the most recognizable superhero figures of all time.

In second place is DC Comic’s Batman, which debuted in 1939. Bruce Wayne is a wealthy American industrialist who creates the character of Batman to fight crime in Gotham City after both of his parents were murdered as a child. Notably played by Bruce Wane in the hit 1966 television series Batman, Batman achieved widespread fame and popularity which continues to this day with Robbert Pattinson’s latest film installment “The Batman” released in 2022.

And finally, the top spot goes to Marvel’s Spider-Man. Debuting in 1962, orphaned teenager Peter Parker is bitten by a radioactive spider which gives him superhuman abilities such as increased strength, agility and most importantly his “spider-sense”. Spider-Man rose to fame in the 2000s thanks to the on-screen portrayals of Tobey Maguire and Andrew Garfield in several films. However, it was Tom Holand’s Spider-Man who catapulted the spidey superhero to the top tier thanks to his countless films and appearances in the Marvel Cinematic Universe from 2017 to 2021.


The most popular superheroes in the world:

  1. Spider Man (5,100,000 average monthly Google searches)
  2. Batman (3,400,000 average monthly Google searches)
  3. Superman (2,000,000 average monthly Google searches)
  4. Captain America (1,900,000 average monthly Google searches)
  5. Pontoon (1,800,000 average monthly Google searches)

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Daniel Pickett

AFi’s founder and editor, Daniel “Julius Marx” Pickett, has been around toys his entire life. The first line he ever collected was Mego’s World’s Greatest Superhero line in the 70s. He’s been surrounded by collectibles ever since. In 1999 he was baffled by a lack of information and news about some of his favorite lines of toys he collected. Since he couldn’t find the information, he decided to search for it himself, thinking that other people might also be interested in the same news. He started writing a weekly column on the toy industry and an action figure for a toy news site and within a year he tripled the site’s daily traffic with his updates, reviews and features. of products. He has established relationships with all the major toy manufacturers and many sculptors, painters and mold makers. He has turned his hobby into a global expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they started their own website Daniel has been quoted both in the industry and in the mass media. Over the years, Daniel and AFi have been sought after as experts in the field. Daniel has been featured regularly on “Attack of the Show” on the G4 Network as a top contributor to their “Mint On Card” segment, and our homepage has been linked to USA’s “Pop Candy” blog twice. Today. Daniel’s content has also been featured on Bloomberg News,,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing, Gizmodo .com, Ain’t It Cool News, the official Star Wars blog, Geekologie, G4, CNet, and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But it all sounds really cocky and “tootin’ his own horn” – basically it’s that Daniel loves toys and LOVES talking about them.

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