AEM launches six-figure advertising campaign to thank lawmakers who voted for bipartisan infrastructure bill
AEM launched a major six-figure advertising campaign thanking House Democrats and Republicans who voted for the Law on investment in infrastructure and employment (commonly referred to as “bipartite infrastructure bill”) and highlighting the benefits of one-time investment in a generation in the country’s infrastructure.
“These lawmakers put politics before politics and won a resounding victory for the American people,” said Kip Eideberg, senior vice president of government and industry relations for AEM. “The Law on investment in infrastructure and employment generate historic investments in our transportation, water, energy and communications systems and drive our country’s economic growth and long-term prosperity. The deliberate amalgamation between the bipartite bill on infrastructure and the Rebuild Better Act disrupts voters and fuels dangerous levels of hyper-partisanship. Lawmakers who voted for the bipartisan infrastructure bill did the right thing for America, its constituents, and the equipment makers. We will spare no effort to highlight the immeasurable benefits of this historic bill. “
The first advertising boom takes place in the neighborhoods represented by Cindy Axne (D-IA-03), Don Bacon (R-NE-02), Carolyn Bourdeaux (D-GA-07), Angie Craig (D-MN-02) , Brian Fitzpatrick (R-PA-01), Josh Gottheimer (D-NJ-05), Nicole Malliotakis (R-NY-11) and Fred Upton (R-MI-06). The advertisements, which will run on social media as well as local and national news sites, highlight how the landmark legislation will positively impact urban and rural communities across the country by rebuilding roads and bridges, expanding access to clean water, ensuring Americans have access to high-speed internet, and making long-awaited investments in seaports, airports and railways.
POLITICS broke the news with a featured piece in POLITICAL influence and CEO Update followed by a story about the advertising campaign. “We have chosen these eight [lawmakers] for the first round because they sparked anger and threats from uninformed voters, they were threatened with primary challenges from future opportunist and extremist lawmakers, and they represent the bipartisan and sane wings of both political parties Eideberg said. POLITICS.
AEM plans to expand the ad campaign to include other Democratic and Republican lawmakers in the coming weeks.
AEM welcomed the signing of the historic Law on investment in infrastructure and employment by President Biden, noting that: “The 2.8 million men and women of the equipment manufacturing industry are ready to get to work and ensure that this historic investment ushers in a new era. of economic prosperity for all Americans ”. According to a recent report from IHS Markit, the legislation can create more than 100,000 jobs in the manufacturing of family equipment before the end of President Biden’s first term.
For more AEM news and updates, subscribe to the AEM industry advisor.